| 从如新营销模式谈直销创新 |
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| 引用本文： | 王涛,邓晓霞.从如新营销模式谈直销创新[J].重庆三峡学院学报,2005,21(5):80-83. |
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| 作者姓名： | 王涛 邓晓霞 |
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| 作者单位： | 1. 西南科技大学成教网络学院,四川绵阳,621000
2. 重庆三峡学院经贸系,重庆万州,404000 |
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| 摘 要： | 从安利、雅芳到如新,一个个国外品牌进入中国市场,采用的都是直销方式.本文从如新公司出发,运用SWOT分析了如新直销方式的内外部威胁和优势,试图探索一条直销创新模式.
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| 关 键 词： | 如新营销模式 直销 创新 网络营销 |
| 文章编号： | 1009-8135(2005)05-0080-04 |
| 收稿时间： | 05 17 2005 12:00AM |
| 修稿时间： | 2005年5月17日 |
Direct Selling Innovation in the Light of the Model for NU SKIN Marketing |
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| WANG Tao,DENG Xiao-xia.Direct Selling Innovation in the Light of the Model for NU SKIN Marketing[J].JOurnal of Chongqing Three Gorges University,2005,21(5):80-83. |
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| Authors: | WANG Tao DENG Xiao-xia |
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| Abstract: | Direct selling is a marketing system adopted by many overseas brand-name products into China ranging from Anway, Avon to Nu Skin, Based on a SWOT analysis of the internal and external challenges and advantages of direct selling in NU SKIN, this paper tries to explore an innovative model for direct selling by cyber marketing. |
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| Keywords: | the model for Nu Skin marketing direct selling innovation cyber marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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