| 男大学生牛仔裤消费行为分析 |
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| 引用本文： | 张中启. 男大学生牛仔裤消费行为分析[J]. 泰山学院学报, 2009, 31(6): 89-93 |
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| 作者姓名： | 张中启 |
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| 作者单位： | 泰山学院服装系,山东,泰安,271021 |
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| 摘 要： | 通过对西部地区六所高校360名年龄在18-25岁的在校男大学生牛仔裤消费行为进行调查分析,发现西部地区市场上的牛仔裤在质量、舒适性、规格、合体性等方面不能很好地满足大学生的穿着要求,在款式设计、颜色、价格等方面不能很好地迎合大学生的消费心理需求,在此基础上对服装企业提出了几点建设性意见.
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| 关 键 词： | 牛仔裤 消费行为 舒适性 统计分析 |
Analysis on Jeans Consumer Behavior of Male College Students |
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| ZHANG Zhong-qi. Analysis on Jeans Consumer Behavior of Male College Students[J]. Journal of Taishan University, 2009, 31(6): 89-93 |
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| Authors: | ZHANG Zhong-qi |
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| Affiliation: | ZHANG Zhong - qi ( Department of Garment,Taishan University,Tai＇an,271021, China) |
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| Abstract: | Jeans consumer behavior of 360 college students aged 18 to 25 in six western colleges was analysed,it was founded out that jeans quality,comfort,specifications,fit and so on can not meet dressed needs of college students,jeans style,color,price and so on can not meet the psychological needs of college students.Several constructive comments were put forward to clothing enterprise. |
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| Keywords: | jeans consumer behavior comfort statistical analysis |
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