陕粤两省入境旅游市场动态演变对比研究

运用位序度和竞争态分析方法,研究2001—2011年陕西和广东两省16个主要入境旅游客源市场动态演变.结果表明:陕、粤两省入境旅游人数和外汇收入增长趋势明显.两省客源市场位序度存在较大差异,陕西更受欧美客源市场偏爱,广东更受亚洲客源市场偏爱.两省客源市场竞争态分析表明:陕西11年间市场态势主要集中在金牛市场和瘦狗市场.广东2002—2003年主要集中在幼童和瘦狗市场,2004—2007年主要集中在明星和金牛市场,2008年以后瘦狗市场客源国数急剧增加.在此基础上对两省拓展客源市场提出对策建议.

The Inbound Tourist Market Involution of Shaanxi and Guangdong Province

Using sequence degree, competition state model and Excel statistics software, the major 16 foreign market evolution of Shaanxi and Guangdong Province in-bound tourism from 2001 to 2011 was discussed. It was showed that the number of foreign tourists and the income of foreign exchange were on the increase in Shaanxi and Guangdong Province. Both of them were different in sequence degree. Both of Europe and north America tourists are fond of Shaanxi, while Asian tourists are fond of Guangdong Province. The competition state indicates that the competition state of Shaanxi Province was focus on gold and dog market from 2001 to 2011. The competition state of Guangdong Province was focus on child and dog market from 2002 to 2003, star and gold from 2004 to 2007, and after 2008, the number of dog was increased. Only in this way can it be possible to make correct strategies to develop tourist market for inbound tourism in Shaanxi and Guangdong.