大学生体育消费价值观及行为研究

随着我国经济体制改革的不断深入和经济的持续快速发展,体育消费已经在人们的生活消费中占据了一定的比重,在高校学生的生活消费中,体育消费也已占据了一定的位置。本文通过对我国高校大学生体育消费的价值观及消费行为进行研究,旨在为我国高校大学生体育消费价值观和行为指明方向,并提出了一些参考性建议。

Sports Consumption Values and Behavior

With the constant deepening of China＇s economic reform and sustained and rapid economic development, sports consumer spending has been in people＇s lives to occupy a certain proportion of consumption in college students, the sports consumer has occupied a certain position . Based on the consumption of university students in our values and consumer behavior research, aimed at university students in China＇s consumer values and behavior that direction, and made some reference suggestions.