| 我国当代大学生消费行为特征及其变动趋势 |
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| 引用本文： | 李孟和,;张玉泉,;丁长江.我国当代大学生消费行为特征及其变动趋势[J].聊城师院学报,2009(2):66-71. |
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| 作者姓名： | 李孟和 ;张玉泉 ;丁长江 |
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| 作者单位： | [1]聊城建设学校,山东聊城252000; [2]聊城大学体育学院,山东聊城252059; [3]临清市第二中学,山东临清252600 |
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| 摘 要： | 采用文献资料法，对我国当代大学生消费的基本态势进行了辩证地解读及实证考究．表明我国大学生的消费具有时尚性、从众性、攀比性、易受暗示性、个性化及差异性等特点;而消费主义思潮、后现代主义思潮、大众文化、心理个性和家庭背景等是影响其消费行为的主要因素；并对今后我国大学生的消费变动趋势进行了预测及其展望．
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| 关 键 词： | 大学生 消费心理 消费行为 消费特征 变动趋势 |
Our Country Present Age University Student Expends the Behavior Characteristic and Its the Change Tendency |
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| Institution: | LI Meng-he ZHANG Yu-Quan DING Chang-jiang (1 Construction School of Liaocheng, Liaocheng 252000, China; 2) School of Physical Education, Liaocheng University, Liaocheng 252059, China ; 3) Number Two Middle School of Linqing, Linqing 252600, China) |
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| Abstract: | Uses the literature material law, expends to our country present age university student the basic situation carried on the objective solution reads and is dialectically elegant ,indicates our country university student＇s expense had the fashion, from numerous, competes the sex, easily the suggestibility, and difference characteristic and so on the individuality; But expends the principle ideological trend, after the modernism ideological trend, the populace culture, the psychological individuality and the family background and so on is affects its expense behavior the primary factor;And will carry on the forecast and its the forecast to the next our country university student＇s expensechange tendency. |
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| Keywords: | university student expense psychology expense behavior expense characteristic changetendency |
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