小米手机战略定位分析

小米手机的成本领先战略和差异化战略发挥了小米科技的长处,使小米以一种独特的商业模式迅速将自己推向了科技企业前列,其互联网直销模式、口碑营销、相对低水平的价位、随意更换系统等差异化的用户体验等都是小米手机取得成功的关键。若想获得长期竞争优势,小米手机还需要对其成本领先和差异化战略进行微调,以达到可持续的认可和发展。

Strategic Positioning Analysis on Millet Mobile Phone

The cost leadership strategy and differentiation strategy of millet mobile phone give play to the strength of millet science and technology,make the millet rapidly to the forefront in science and technology enterprises in a unique business model,its differentiation user experience such as Internet direct sales model,word of mouth marketing,relatively low price, random replacement system,etc is the key to success of millet mobile phone. To gain long-term competitive advantage,mil-let mobile phone also needed to fine -tune its cost leadership and differentiation strategy, in order to achieve sustainable recognition and development.