| 试论电子商务物流隐性成本控制 |
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| 引用本文： | 李莉.试论电子商务物流隐性成本控制[J].科技情报开发与经济,2007,17(4):F0003-F0003,F0004. |
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| 作者姓名： | 李莉 |
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| 作者单位： | 北京首都机场扩建工程指挥部,北京,100621 |
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| 摘 要： | 介绍了电子商务成本控制的重要性,并从订单成本的控制、获得顾客与留住顾客的成本控制、通过战略联盟和组合营销及规模经济控制成本和通过合理制定逆向物流政策控制成本4方面探讨了电子商务物流隐性成本控制。
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| 关 键 词： | 电子商务物流 隐性成本控制 物流成本管理 |
| 文章编号： | 1005-6033（2007）04-0297-02 |
| 收稿时间： | 2006-09-25 |
| 修稿时间： | 2006-09-25 |
Discussion on the Recessive Cost Control of the Material Flow in the E-commerce |
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| LI Li.Discussion on the Recessive Cost Control of the Material Flow in the E-commerce[J].Sci-Tech Information Development & Economy,2007,17(4):F0003-F0003,F0004. |
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| Authors: | LI Li |
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| Abstract: | This paper introduces the importance of the cost control in the E-commerce,and probes into the recessive cost control of the material flow in the E-commerce from four aspects of the order cost control,the customer-obtaining-and-retaining cost control,the cosl control though the strategical alliance and combination marketing and scale economy,and the cosl control through working rationally out the reverse material flow policy. |
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| Keywords: | material flow in E-commerce recessive cost control material flow cost management |
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