| 国有企业应对入世的品牌战略思考 |
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| 引用本文： | 裴海琴.国有企业应对入世的品牌战略思考[J].科技情报开发与经济,2004,14(8):216-217. |
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| 作者姓名： | 裴海琴 |
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| 作者单位： | 山西省计量监督检定测试所 |
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| 摘 要： | 论述了国有企业必须全面强化质量管理工作，分析了入世后国有企业面临的挑战，提出了应对挑战的策略，阐述了创名牌保名牌的思路与对策。
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| 关 键 词： | 品牌战略 入世 国有企业 |
| 文章编号： | 1005-6033(2004)08-0216-02 |
| 修稿时间： | 2004年6月1日 |
Consideration about the Brand Strategy of State-owned Enterprises after WTO Entry |
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| PEI Hai,qin.Consideration about the Brand Strategy of State-owned Enterprises after WTO Entry[J].Sci-Tech Information Development & Economy,2004,14(8):216-217. |
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| Authors: | PEI Hai qin |
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| Institution: | PEI Hai qin |
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| Abstract: | This paper discusses that the state-owned enterprises must strengthen the work of the quality management, analyses the challenges faced by the state-owned enterprises after WTO entry, advances some tactics for receiving the challenges, and expounds the ideas and countermeasures for creating and keeping the famous brands. |
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| Keywords: | brand strategy WTO entry state-owned enterprise |
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