| 任务驱动教学法在营销专业实践能力培养中的应用研究 |
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| 引用本文： | 吴雪,胡发刚,邓琪.任务驱动教学法在营销专业实践能力培养中的应用研究[J].长沙大学学报,2013,27(4):145-147. |
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| 作者姓名： | 吴雪 胡发刚 邓琪 |
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| 作者单位： | 宿州学院经济管理学院,安徽宿州,234000 |
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| 基金项目： | 宿州学院教学研究一般项目"基于任务驱动的教学模式在营销专业实践能力培养中的应用研究"，宿州学院教学研究一般项目"经管类专业案例教学研究"，宿州学院教学研究一般项目"应用导向视角下基于资源与定位匹配性的市场营销实践体系构建研究" |
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| 摘 要： | 营销专业是具有较强实践性的应用型专业,传统的教学侧重于理论知识的传授,忽视了实践能力的培养。任务驱动教学法能够把传授知识的传统教学转变为以完成任务为主的互动式教学,并且符合学生认知与学习规律。实践证明,任务驱动教学法能够帮助学生获得切实的实践能力。
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| 关 键 词： | 任务驱动教学法 营销专业 实践能力 |
Research on the Application of Task-driven Teaching Method in the Cultivation of Practical Ability in Marketing |
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| WU Xue
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HU Fagang
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DENG Qi.Research on the Application of Task-driven Teaching Method in the Cultivation of Practical Ability in Marketing[J].Journal of Changsha University,2013,27(4):145-147. |
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| Authors: | WU Xue HU Fagang DENG Qi |
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| Institution: | (School of Economic Management, Suzhou University, Suzhou Anhui 234000, China) |
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| Abstract: | Marketing is an application -oriented specialty with strong practicality. However, traditional teaching focuses on theoretical knowledge and always ignores the practical ability. ＂Task - driven＂ teaching method transforms the traditional teaching of imparting knowledge into interactive teaching based on the accomplishment of tasks, which complies with students＇ cognitive and learning law. |
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| Keywords: | task -driven teaching method marketing major practical ability |
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