| 中西部省级卫视突破发展的路径选择 |
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| 引用本文： | 卢小雅.中西部省级卫视突破发展的路径选择[J].西安联合大学学报,2012(4):61-64. |
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| 作者姓名： | 卢小雅 |
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| 作者单位： | 陕西广播电视台卫视频道,西安710061 |
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| 摘 要： | 电视媒体是最具影响力的现代文化产业形态。在传媒市场竞争日趋激烈的背景下,中西部地区省级卫视如何找准定位、突破发展,在未来的电视市场中占据应有份额,是中西部省份卫视频道必须面临的抉择。运用市场结构理论和现代传媒学理论,通过实证分析认为：创新、竞争、合作是中西部省级卫视生存发展的必然选择。
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| 关 键 词： | 中西部 省级卫视 突破发展 路径 |
The Path Choice of the Breakthrough Development of Provincial Satellite TV in the Midwest |
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| Institution: | LU Xiao - ya (Satellite TV Channel, Shaanxi Broadcast and TV Station, Xi＇an 710061, China) |
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| Abstract: | Television is the most influential cultural industry in modem times. With the increasingly fierce competi- tion in the media market, the Midwestem provincial satellite TV must make decisions on the following aspects： loo- king for the exact location, finding a breakthrough development, occupying the deserved shares in the future TV market. This paper puts forward the proposition through the empirical analysis that innovation, competition and co- operation is the survival development path for the rvlidwestem provincial satellite TV, using the theory of market structure and modem media. |
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| Keywords: | Midwest provincial satellite TV breakthrough development path |
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