略论城市经营学的建立

市场经济体制的建立，城市化进程的加快，使传统的城市管理方法和理念越来越不适应新形势的要求，城市经营应运而生。从城市经营学的研究对象和内容、城市定位理论、城市营销理论、城市竞争力理论和城市经营风险等方面阐述了建立城市经营学的思路和基本框架。

Discussion about the Establishment of Urban Management Science

With establishment of market economy system,acceleration of urbaniz ation progress,traditional urban management methods and ideas have not fitted i n with the requirement of new situation more and more,the urban management scie nce is emerged as the times demand. This paper expounds the thoughts and basic f rame of establishing urban management science from aspects such as research obje cts and contents of urban management science, urban positioning theory, urban ma rketing theory, urban competitiveness theory and managing risk and so on.