| Postponement in Mass Customization: A Literature Review |
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| 作者姓名： | 王海军 马士华 周晓 |
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| 作者单位： | Department of Control Science and Engineering，Huazhong University of Science & Technology，Wuhan 430074，School of Management，Huazhong University of Science & Technology，Wuhan 430074，School of Management，Huazhong University of Science & Technology，Wuhan 430074 |
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| 摘 要： | Mass customization (MC) is emerging as a competitive advantage of firms with the intensified competition and economic globalization. As a key feature of MC, postponement strategy postpones activities in the supply chain until customer orders are received. This article provides a review of the literature on postponement from perspectives of research content and methodology. Taking postponement as a supply chain concept, this article specifically reclassifies the postponement applications according to the positioning of the customer order decoupling point (CODP) in the supply chain. Future directions for postponement research are also suggested in this article.
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Postponement in Mass Customization: A Literature Review |
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| WANG Hai-jun.Postponement in Mass Customization: A Literature Review[J].Journal of Donghua University,2003,20(4). |
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| Authors: | WANG Hai-jun |
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| Institution: | 1. Department of Control Science and Engineering,Huazhong University of Science & Technology,Wuhan 430074
2. School of Management,Huazhong University of Science & Technology,Wuhan 430074 |
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| Abstract: | Mass customization (MC) is emerging as a competitive advantage of firms with the intensified competition and economic globalization. As a key feature of MC, postponement strategy postpones activities in the supply chain until customer orders are received. This article provides a review of the literature on postponement from perspectives of research content and methodology. Taking postponement as a supply chain concept, this article specifically reclassifies the postponement applications according to the positioning of the customer order decoupling point (CODP) in the supply chain. Future directions for postponement research are also suggested in this article. |
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| Keywords: | postponement Mass Customization Customer order decoupling point |
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