| 罗家坝巴人遗址与川东北旅游形象的再造 |
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| 引用本文： | 谢元鲁. 罗家坝巴人遗址与川东北旅游形象的再造[J]. 达县师范高等专科学校学报, 2004, 14(3): 31-35 |
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| 作者姓名： | 谢元鲁 |
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| 作者单位： | 四川师范大学历史旅游学院 四川成都610068 |
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| 摘 要： | 罗家坝巴人遗址的发现,为川东北区域旅游业的突破与发展提供了契机.要以旅游形象的塑造为中心,品牌升级为目的,以强大的和针对市场的旅游学信息流,影响现实的和潜在的旅游者的选择心理,走超越式发展的道路.
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| 关 键 词： | 罗家坝遗址 川东北旅游 形象再造 |
| 文章编号： | 1008-4886(2004)03-0031-05 |
| 修稿时间： | 2003-08-20 |
The Site of Ba People in Luojiaba and Reconstruction of Travel Image in the Northeast of Sichuan |
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| XIE Yuan-lu. The Site of Ba People in Luojiaba and Reconstruction of Travel Image in the Northeast of Sichuan[J]. Journal of Daxian Teachers College, 2004, 14(3): 31-35 |
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| Authors: | XIE Yuan-lu |
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| Abstract: | Discovery of the Site of Ba people in Luojiaba provides with opportunities the breakthrough and advance of tourism in the northeast area of Sichuan.Centering on the moulding of tour image, aiming at promotion of brand, with great information flow of tourism in accordance with the market, which influences actual and potential tourists' psychology of choosing, we should take the overstepping road. |
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| Keywords: | the site of Luojiaba tour in the northeast of Sichuan image reconstruction |
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