基于成本分担契约的供应链运输模式比较研究

基于单一制造商和单一零售商组成的两级供应链，验证了绿色运输背景下经济效应与环境效应同时获得的可行性，为供应链运输模式决策提供理论参考. 当绿色运输下零售商和制造商利益发生矛盾时，基于成本分担契约与公平关切理论对博弈双方的协调关系进行研究，设计出完整的、使博弈双方利润均得到帕累托优化的契约模型. 最后，运用算例对以上规律进行检验和分析，并提出改进方向.

Research on comparison of transportation mode of supply chain based on cost-sharing contract

Based on the two-level supply chain composed of single manufacturer and single retailer， the feasibility of simultaneously obtaining economic and environmental effects under green transport is verified， and a theoretical reference for the selection of supply chain transportation mode is provided. When there is a conflict between the interests of retailers and manufacturers under green transport， the coordination relationship between the two sides of the game is studied based on the cost-sharing contract and fairness concern theory. A complete contract model is designed to make the profits of both sides of the game be Pareto-optimized. Finally， an example is used to test and analyze the above conclusions， and some improvement directions are proposed.