区域优势体育产业的培育研究——以河南省为例

采用德尔菲法，通过两轮次调查，最终遴选出20个影响河南省体育产业发展的因素指标；采用李克特五分量表法，对这些影响因素指标进行因子分析，并提取出四个公共因子；运用多变量方差分析法，筛选出对体育产业五大行业发展最具影响力的公共因子。结果显示：体育健身娱乐业受消费环境因子影响最大，体育竞赛表演业受四个公共因子影响程度的差异不具显著性，体育用品业受产业环境因子影响最大，体育旅游业受区位环境因子影响最大，体育培训业受体育环境因子影响最大。基于河南省各区域所具资源禀赋与发展现状，提出区域优势体育产业的培育策略。旨在促进河南第三产业发展，积极助推中原经济区建设。

The Study of the Advantage of Cultivating Regional Sports Industry:Taking Henan as an Example

Using the Delphi method and conducting two surveys, 20 factor indexes which affect the develop- rnent of Henan sports industry are finaly selected;Using Likert -fifth scale method, all these influencing factors are analyzed, and four common factors are extracted;Using muhivariable variance analysis method, the common factors that are the most influential in the development of the five sectors of the sports industry are filtered. The result shows： consumer environmental factors make the greatest impact on sports fitness and entertainment; differences in the degree that sports performance industry is affected by four common factors are not notable;Environmental factors make the greatest impact upon sporting goods industry;Regional environmental factors make the greatest impact on sports tourism; Physical environmental factors make the greatest impact on sports training industry. Based on the re- source endowments and development status of various regions of Henan Province, cultivating tactics of sports indus- try with regional advantages are brought forward, aimed to promote the development of Henan third industry and ac- tively boost the Central Plains Economic Zone.