基于生态伦理的森林旅游产品开发模式

概述了生态伦理以及生态补偿、绿色营销的涵义,分析绿色营销与森林旅游之间的内在联系,并以绿色营销理论为指导,从森林旅游产品的可持续发展目标、开发技术和开发重点等三个层面上,探讨既与自然生态环境保护目标相一致又与旅游市场需求相适应的森林旅游产品开发途径,提出"生态、创新、主题、本土、休闲、体验"六环节开发模式。

Study on Development Model of Forest Tourism Products Based on Environment Ethics

After a summary of environment ethics,ecological compensation and green marketing,and based on an analysis of the green marketing's connection with forest tourism,this paper puts forward and discusses a development model of forest tourism products based on the green marketing theory,which consists of six links of ecology,innovation,theme,localization,leisure and experience,referring to the aims of environment protection and accordance with the tourist market demand,and referring to the aims of sustainable development,the techniques and the focal points of forest tourism product development.