| 企业识别系统的建立与更新 |
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| 引用本文： | 唐志丹.企业识别系统的建立与更新[J].鞍山科技大学学报,2000,23(5):385-387. |
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| 作者姓名： | 唐志丹 |
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| 作者单位： | 鞍山钢铁学院经济管理系!辽宁鞍山114002 |
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| 摘 要： | 针对当前某些企业在导入CIS的过程中出现的认识误区，用系统工程的思想建立了CIS的“三维结构体系”。阐述了其在建立CIS中的重要性、同时，论述了中国企业的CIS应及时更新，以适应日益严重的市场国际化趋势．
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| 关 键 词： | 系统工程 企业识别系统 三维结构体系 理念 |
Establishment and Renewal of Corporate Identity System |
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| TANG Zhi?dan.Establishment and Renewal of Corporate Identity System[J].Journal of Anshan University of Science and Technology,2000,23(5):385-387. |
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| Authors: | TANG Zhi?dan |
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| Abstract: | This paper directed towards the misunderstanding that has arisen during introducing CIS to some corporations.The three?dimensional structure system is determined through the thought of systematic engineering with the discution of the importance in establishment CIS.Meanwhile,it discussed that CIS should be renewed timely in domestic corporations to adapt the tenedncy of marketing internationalization. |
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| Keywords: | systematic engineering corporate identity system three?dimensional structure system mind |
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