| 关于知识经济时代品牌图书馆的探讨 |
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| 引用本文： | 陈仪,刘剑虹.关于知识经济时代品牌图书馆的探讨[J].科技情报开发与经济,2010,20(9):45-47. |
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| 作者姓名： | 陈仪 刘剑虹 |
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| 作者单位： | 浙江林学院图书馆,浙江临安,311300 |
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| 摘 要： | 阐述了知识经济时代品牌图书馆的内涵,并从品牌意识、品牌服务、品牌形象、品牌文化、品牌资源、品牌管理、品牌延伸等7个方面对品牌图书馆进行了探讨。
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| 关 键 词： | 品牌图书馆 品牌服务 品牌形象 品牌文化 品牌资源 |
Probe into the Brand Library in the Era of Knowledge Economy |
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| CHEN Yi,LIU Jian-hong.Probe into the Brand Library in the Era of Knowledge Economy[J].Sci-Tech Information Development & Economy,2010,20(9):45-47. |
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| Authors: | CHEN Yi LIU Jian-hong |
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| Institution: | CHEN Yi,LIU Jian-hong |
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| Abstract: | This paper expounds the connotations of the brand library in the era of knowledge economy,and probes into the brand library from seven aspects of the brand awareness,brand service,brand imagine,brand culture,brand resource, brand management and brand extension. |
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| Keywords: | brand library brand service brand imagine brand culture brand resource |
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