| 连片特困地区扶贫开发中的企业BOP战略研究 |
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| 引用本文： | 曾,俊.连片特困地区扶贫开发中的企业BOP战略研究[J].南阳理工学院学报,2014(2):68-72. |
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| 作者姓名： | 曾 俊 |
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| 作者单位： | 吉首大学商学院,湖南吉首416000 |
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| 摘 要： | 连片特困地区是我国现阶段扶贫攻坚的主战场。本文分析了连片特困地区企业实施BOP战略的可行性,并以武陵山片区为例,探讨了连片特困地区企业实施BOP战略的具体路径。
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| 关 键 词： | 连片特困地区 企业 BOP战略 |
RESEARCH ON THE ENTERPRISE BOP STRATEGY OF POVERTY ALLEVIATION AND DEVELOPMENT IN CONTINUOUS DESTITUTE AREAS |
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| ZENG Jun.RESEARCH ON THE ENTERPRISE BOP STRATEGY OF POVERTY ALLEVIATION AND DEVELOPMENT IN CONTINUOUS DESTITUTE AREAS[J].Journal of Nanyang Institute of Technology,2014(2):68-72. |
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| Authors: | ZENG Jun |
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| Institution: | ZENG Jun ( Jishou University, Jishou 416000, China) |
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| Abstract: | Continuous destitute areas is the key battleground of China＇s poverty alleviation at the present stage, it clearly has a very high social benefits to carry out the strategy of BOP （ bottom of pyramid ） in the continuous destitute areas where low - income groups con- centrate in. This paper analyses the feasibility of local enterprises to carry out the strategy of BOP in the special circumstances of con- tinuous destitute areas, and discusses the specific path of enterprises to carry out the strategy of BOP in the continuous destitute areas, taking wuling mountain area as an example. This paper hopes for providing a new perspective for the poverty alleviation and develop- ment of continuous destitute areas. |
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| Keywords: | continuous destitute areas enterprise BOP strategy |
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