| 基于客户满意的4R营销策略研究——以重庆建行转型网点为例 |
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| 引用本文： | 王永钊.基于客户满意的4R营销策略研究——以重庆建行转型网点为例[J].攀枝花学院学报,2010,27(2):48-51,28. |
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| 作者姓名： | 王永钊 |
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| 作者单位： | 西华大学管理学院,四川成都,610106 |
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| 摘 要： | 在激烈的市场竞争中,"以市场为导向,以客户为中心"的变革时代慢慢的渗透我国金融业营销环境.相应的营销理念,也从4P、4C模式进入了4R的模式.本文从现有营销组合策略出发,对重庆建行转型网点调研数据进行分析,为重庆建行转型网点营销策略的制定寻找理论依据.
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| 关 键 词： | 客户满意 营销组合 4R营销策略 |
A Research of 4R Marketing Strategy Based on the Customer Satisfaction-Taking the China Construction Bank Transformation as Example |
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| Wang Yong-zhao.A Research of 4R Marketing Strategy Based on the Customer Satisfaction-Taking the China Construction Bank Transformation as Example[J].Journal of Panzhihua University,2010,27(2):48-51,28. |
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| Authors: | Wang Yong-zhao |
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| Institution: | The Management Institution of XiHua University/a>;chengdou 610106/a>;Sichuan |
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| Abstract: | In the fierce market competition,market-oriented,customer-centric time of change gradually infiltrate our country's financial industry marketing environment.The corresponding marketing idea begins a shift from the 4C model to 4R model.This paper,based on the existing marketing mix strategy of Chongqing,China Construction Bank study,analyzes the data network transition for the transformation of Chongqing,China Construction Bank for the formulation of marketing strategy network theory. |
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| Keywords: | customer satisfaction marketing mix 4R marketing strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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