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关于创建"企业经营学"的理论构想
引用本文:张建昌.关于创建"企业经营学"的理论构想[J].西安联合大学学报,2004,7(1):94-96.
作者姓名:张建昌
作者单位:张建昌(西安财经学院,经济学院,陕西,西安,710061)
摘    要:企业发展的基础是管理,管理的中心是经营。企业经营与管理是相互联系、相对独立的统一体。创立企业经营学理论是经济全球化、企业经营自主化的历史必然。经营学理论以企业经营战略及其实施为研究对象,以提高企业经营效益为目的,以企业经营全过程的诸要素为内容,以创新精神和创新素质为重点,提出创建企业经营学体系的理论构想。

关 键 词:经营与管理  经营是中心  理论体系  构想
文章编号:1008-777X(2004)01-0094-03
修稿时间:2003年9月15日

Conception of Establishing the Theory of Business Management
Authors:ZHANG Jian-chang
Abstract:Enterprise development is based on management, in turn, management iscentered on administration. They are closely related and relatively independentunity. It is inevitable to establish the theory of business management so as torealize economic globalization and autonomy. Its study aims at its strategy andimplementation, as well as better profit, mainly emphasizing all the key factorsin its whole process of development and its creative spirits and characteristics. Based on all the above-mentioned, the conception of its establishment is putforward.
Keywords:management and administration  it is centered on its management  theoretical system  conception  
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