| 中国非基础教育组织面临的营销革命浪潮及对策 |
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| 引用本文： | 戴广忠.中国非基础教育组织面临的营销革命浪潮及对策[J].河北经贸大学学报(综合版),2008,8(2):64-67. |
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| 作者姓名： | 戴广忠 |
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| 作者单位： | 河北经贸大学旅游学院,河北,石家庄,050061 |
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| 摘 要： | 市场化改革将我国非基础教育组织推到了营销革命的浪潮前。回避是不可能的,唯一的选择就是像迎接科技革命浪潮那样去正视和面对即将到来的营销革命浪潮的冲击。唯有如此才能够立于不败之地。
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| 关 键 词： | 非基础教育组织 营销革命 对策 |
Marketing Revolution and Countermeasures: Non-compulsory Educational Organization in China |
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| Authors: | Dai Guangzhong |
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| Institution: | Dai Guangzhong |
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| Abstract: | Market reform has pushed the non-compulsory educational organizations in China to the surges of marketing revolution. The only choice is to face the upcoming marketing revolution as we have faced technological revolution so that we can be the winner under all situations. |
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| Keywords: | non-compulsory educational organizations marketing revolution countermeasures |
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