| 试论公共关系与宁波媒体品牌建设 |
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| 引用本文： | 王秋艳.试论公共关系与宁波媒体品牌建设[J].浙江万里学院学报,2007,20(6):124-126. |
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| 作者姓名： | 王秋艳 |
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| 作者单位： | 浙江万里学院,宁波,315100 |
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| 摘 要： | 媒体在品牌创建、成长与发展的整个过程中,都体现着公共关系的直接作用力和强劲推动力。媒体的公关策略主要有:重视媒体品牌形象与受众的有效沟通;重视新闻策划;举办大型的公关活动;借助名栏目、名主持人、名记者提升媒体品牌形象;多媒体联合互动,追求公关效果的最大化。
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| 关 键 词： | 公共关系 媒体 品牌形象 |
| 文章编号： | 1671-2250（2007）06-0124-03 |
| 修稿时间： | 2007-06-13 |
The Study of Public Relations and Ningbo Media Brand Construction |
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| WANG Qiu-yan.The Study of Public Relations and Ningbo Media Brand Construction[J].Journal of Zhejiang Wanli University,2007,20(6):124-126. |
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| Authors: | WANG Qiu-yan |
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| Institution: | Zhejiang Wanli University, Ningbo 315100 |
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| Abstract: | Public relation has direct acting force and powerful pushup in the construction of media brands.The main tactics for media to develop public relations include effective linking up brand images with audience,emphasizing news designs and holding large events of public relations,etc.. |
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| Keywords: | public relations media brand image |
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