也谈长沙城市品牌的打造--兼论将长沙定位为"中国中部休闲之都"

城市品牌代表了一座城市、一个地域的独特吸引力和典型文化,其价值在于它的定位和不可替代的个性.打造城市品牌的有效手段是推广其文化产业及产品品牌,在城市文化与城市品牌两者之间找到共同的切入点.城市品牌代表城市形象,而城市形象与城市的魅力相关,魅力所能附着的就是生活方式."长沙生活方式"就是这个城市最大的亮点和特点,显示出长沙在千年文化底蕴熏陶之下的一种自然的生活状态:悠闲、平和、优越.这种生活方式催化了长沙的休闲产业,若将长沙的休闲资源有效整合,将传统休闲产业转型升级,长沙有可能成为一个有价值的休闲平台.就全国范围而言,将长沙打造成中部休闲之都将大有可为.

On the Construction of Changsha City Brand --Also on the Orientation of Changsha as A Mid-China Recreational City

City brand represents the distinctive attraction and typical culture of a city or a district.Its value lies in its orientation and its irreplaceable personality.The effective way to build the city brand is to promote its culture industry and product brand,and to find the common point between city culture and city brand.City brand stands for city image relating with city charm that is attached to the life style.Changsha way of life style is the biggest distinctive feature in this city,which shows the natural life state under the influence of thousands of culture: leisureliness,peace,and superiority.This way of life style promotes the recreation industry in Changsha.If we effectively integrate the recreational resources in Changsha,and transform and upgrade the traditional recreation industry,Changsha will be very likely to become a valuable recreational platform in China.As a result,it will be promising to make a mid-China recreational city out of Changsha.