| Clothing Consumption in Urban China |
| |
| 作者姓名： | 张志明 李毅 龚晨 John Moody 廖泳申 吴海东 |
| |
| 作者单位： | Zhang Zhiming Li Yi Gong Chen John Moody & Liu Wing-sun WuHaidongInstitute of Textiles and Clothing，The Hong Kong Polytechnic University，Hung Hom，Kowloon，Hong Kong |
| |
| 摘 要： | Based on data gathered through a questionnaire survey with 3,544 respondents in six largest cities in China, the clothing expenditures of Chinese consumers and influential factors are investigated hi this paper. It was found that regional differences exist significantly among the cities, possibly due to differences in economy, customs, culture and other factors. It was also found that the demographic and socioeconomic factors including age, gender, marital status, education level, occupation, and household income have a significant influence on clothing expenditures. Further, the interactive influences of geographic variable with demographic and socioeconomic variables on the clothing expenditures were examined. The findings should have useful implications for segmenting Chinese consumers and developing marketing strategies in China.
|
Clothing Consumption in Urban China |
| |
| Zhang Zhiming Li Yi Gong Chen John Moody & Liu Wing-sun WuHaidongInstitute of Textiles and Clothing,The Hong Kong Polytechnic University,Hung Hom,Kowloon,Hong Kong.Clothing Consumption in Urban China[J].Journal of Donghua University,2001,18(2). |
| |
| Authors: | Zhang Zhiming Li Yi Gong Chen John Moody & Liu Wing-sun WuHaidongInstitute of Textiles and Clothing The Hong Kong Polytechnic University Hung Hom Kowloon Hong Kong |
| |
| Abstract: | Based on data gathered through a questionnaire survey with 3,544 respondents in six largest cities in China, the clothing expenditures of Chinese consumers and influential factors are investigated hi this paper. It was found that regional differences exist significantly among the cities, possibly due to differences in economy, customs, culture and other factors. It was also found that the demographic and socioeconomic factors including age, gender, marital status, education level, occupation, and household income have a significant influence on clothing expenditures. Further, the interactive influences of geographic variable with demographic and socioeconomic variables on the clothing expenditures were examined. The findings should have useful implications for segmenting Chinese consumers and developing marketing strategies in China. |
| |
| Keywords: | Chinese consumer clothing expenditures geographic differences |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
