| 关于CRM新型理论框架下客户识别系统的研究 |
| |
| 引用本文： | 沈秀梅,张瑞鑫.关于CRM新型理论框架下客户识别系统的研究[J].科技情报开发与经济,2009,19(5). |
| |
| 作者姓名： | 沈秀梅 张瑞鑫 |
| |
| 作者单位： | 南京工业职业技术学院,江苏南京,210046 |
| |
| 基金项目： | 南京工业职业技术学院青年科研基金立项项目 |
| |
| 摘 要： | 客户识别是CRM实施中的一个重要概念,为指导CRM中客户识别的实施.基于对整个市场竞争下的3个角色的思考,提出了多维的客户识别理论框架.
|
| 关 键 词： | 客户关系管理 多维度客户识别 客户生命周期价值 |
Research on the Customer Identification System under the New Theoretical Framework of CRM |
| |
| SHEN Xiu-mei,ZHANG Rui-xin.Research on the Customer Identification System under the New Theoretical Framework of CRM[J].Sci-Tech Information Development & Economy,2009,19(5). |
| |
| Authors: | SHEN Xiu-mei ZHANG Rui-xin |
| |
| Abstract: | The customer identification is an important concept in carrying out CRM.In order to guide the implementation of CRM in customer identification,this paper puts forward a multi-dimensional customer identification theoretical framework based on the considerations of the author about the three roles in the whole market competition. |
| |
| Keywords: | |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
