谈<读者>品牌塑造中的人文理念

品牌杂志成功的关键在于有自己鲜明的个性。《读者》的成功在于她一贯坚持的人文主义精神。《读者》的品牌个性就是她的人文主义色彩。在内容的选择上,杂志所秉承的平民化、可读性、中外兼收、雅俗共赏的原则都体现了人文理念,也正是以这种人文关怀征服了处在社会变革时期正需要精神慰藉的广大读者。

Humanistic Concepts in Reader's Brand Cultivation

The key to the success of a branded magazine lies in its distinct features. The reason for Readers success is that it has consistently adhered to humanism spirit. The author holds that Reader's brand feature is just its strong humanism. In the article selection, the magazine follows the principles of being popular and readable as well as getting both foreign and domestic articles which suit both refined and popular tastes. This is just the manifestation of humanism, a kind of care that has won the readers who are in need of emotional comforting during social transition.