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多企业联盟的博弈分析
引用本文:周二华,陈荣秋.多企业联盟的博弈分析[J].华中科技大学学报(自然科学版),1999,27(8).
作者姓名:周二华  陈荣秋
作者单位:华中理工大学管理学院
摘    要:根据联盟成员合作与不合作时收益的相对关系的不同,运用博弈分析讨论了企业可能会遇到的四种不同收益结构的多企业联盟博弈的特点及其稳定解集.对不同情况下企业应采取的对策提出了建议.

关 键 词:多企业联盟  博弈论  收益结构  策略  稳定解集
修稿时间:1999-01-29

Gaming Analysis of Multi-Firm Alliances
Zhou Erhua,Chen Rongqiu.Gaming Analysis of Multi-Firm Alliances[J].JOURNAL OF HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY.NATURE SCIENCE,1999,27(8).
Authors:Zhou Erhua  Chen Rongqiu
Institution:Zhou Erhua Chen Rongqiu
Abstract:According to the different relationships between cooperative payoffs and non-cooperative payoffs, four kinds of multi-firm alliances are discussed that have different payoff structures with game theory. The key characteristics and stable solutions for each game scenario are summarized. The suggestions on how to play each game are also provided. Firms should avoid participating in the first game, build barriers for defection in the second game, attain critical cooperative mass as soon as possible in the third game, and adopt a first-in/first-out strategy in the fourth game.
Keywords:multi-firm alliances  game theory  payoff structures    strategy  stable solutions
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