| 个人理财业务发展策略的比较与借鉴 |
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| 引用本文： | 赵莉.个人理财业务发展策略的比较与借鉴[J].西安联合大学学报,2007,10(3):38-40. |
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| 作者姓名： | 赵莉 |
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| 作者单位： | 中原工学院经济管理学院 河南郑州 |
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| 摘 要： | 个人理财业务是国外商业银行业务领域最重要的组成部分和利润增长点。目前,各家中资商业银行也都在纷纷制定计划和方案,寻找市场目标定位和突破口,争取在个人理财业务方面占领有利的位置和更大的市场份额。通过比较中外商业银行在个人理财业务方面发展的一些异同,可为我国商业银行开展个人理财业务提供有益的启示和借鉴。
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| 关 键 词： | 个人理财 发展策略 比较 借鉴 |
| 文章编号： | 1008-777X(2007)03-0038-03 |
| 修稿时间： | 2007年4月26日 |
The Comparison and Reference of Personal Financial Business Development Strategies |
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| Authors: | ZHAO Li |
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| Institution: | ZHAO Li(School of Economy & Management; Zhongyuan College of Technology; Zhengzhou 450000; China); |
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| Abstract: | Personal financial businesses are the most important service part and potential project of foreign commercial banks.Recently,all the commercial banks in China have set the plans and projects of marketing in order to share as much market quota as possible and get their own comparative advantages in individual financial affairs.This paper introduces some new development trends of foreign commercial banks in individual financial affairs in order to offer some beneficial reference on Chinese commercial banks. |
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| Keywords: | personal financial business development strategy comparison reference |
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