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| 竞争性零售商驱动下闭环渠道的定价决策与渠道协调 | |
| 引用本文： | 范小军,陈宏民. 竞争性零售商驱动下闭环渠道的定价决策与渠道协调[J]. 系统管理学报, 2010, 19(5) |
| 作者姓名： | 范小军 陈宏民 |
| 作者单位： | 南京财经大学营销与物流学院;上海交通大学安泰经济与管理学院; |
| 基金项目： | 国家自然科学基金资助项目 |
| 摘 要： | 回收旧产品用于产品再生产已经成为许多制造商的选择,制造商可以选择第三方回收渠道、直接回收渠道、间接回收渠道等三类回收渠道。针对由强势零售商和弱势零售商组成的间接回收渠道,讨论了产品完全回收、产品销售和旧产品回收的决策独立模式下的闭环渠道的定价决策与渠道协调问题。首先提出模型假设,分析了无逆向渠道的价格决策问题;然后,对环形渠道的价格决策与渠道协调进行探讨,并将研究结果与无逆向渠道的决策结果进行比较。研究表明,制造商的产品回收补贴对批发价格、零售价格和零售商的销量不产生影响,但会显著提高2个零售商的利润水平,在制造商的产品回收补贴足够低的情况下,也能提高制造商的利润水平。 |
| 关 键 词： | 闭环渠道 强势零售商 弱势零售商 定价 渠道协调 |
Pricing Decision and Channel Coordination of Closed-loop Channel under Competing Retailers |
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| FAN Xiao-jun,CHEN Hong-min. Pricing Decision and Channel Coordination of Closed-loop Channel under Competing Retailers[J]. Systems Engineering Theory·Methodology·Applications, 2010, 19(5) | |
| Authors: | FAN Xiao-jun CHEN Hong-min |
| Affiliation: | FAN Xiao-jun~(1,2),CHEN Hong-min~2(1.School of Marketing & Logistics,Nanjing University of Finance & Economics,Nanjing 210007,China,2.Antai College of Economics & Management,Shanghai Jiao Tong University,Shanghai 200052,China) |
| Abstract: | Product remanufacturing has been recognized by many manufacturers.Manufacturer can adopts one of three product take-back systems including the third party take-back channel,direct take-back channel and indirect take-back channel.In allusion to the indirect take-back channel made up of one dominant retailer and one weak retailer,the paper discusses the pricing decision and channel coordination of closed-loop channel under the mode of taking back products totally and the independent relationship between produ... |
| Keywords: | closed-loop channel dominant retailer weak retailer pricing channel coordination |
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