| 新媒体环境下微电影广告模式探析 |
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| 引用本文： | 李娅乔,李振国.新媒体环境下微电影广告模式探析[J].河北经贸大学学报(综合版),2013(2):23-26. |
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| 作者姓名： | 李娅乔 李振国 |
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| 作者单位： | 河北师范大学新闻传播学院,河北石家庄050024 |
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| 摘 要： | 在新媒介环境下微电影广告发展迅速,它继承了电影植入广告与广告植入电影中优秀的模式与手法,创造出与微电影完美融合的传播模式。优秀的微电影广告无论从创意性、故事的完整性、品牌理念的融入性、制作手法或是营销模式上来说,都是植入式电影和植入式广告无法比拟的。
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| 关 键 词： | 新媒体 微电影广告 模式创新 受众 营销传播 品牌理念 广告创意 植入广告 |
Micro Film Advertising Model Analysis under the New Media Environment |
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| Authors: | Li Yaqiao Li Zhenguo |
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| Institution: | (School of Journalism,Hebei Normal University,Shijiazhuang 050024,China) |
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| Abstract: | Under the new media environment,micro film advertising is developing rapidly,it inherits the good pattern and technique of movie implanted advertising and advertising films,creates the perfect propagation mode merging with micro film.No matter from the creative,the integrity of the story and integration of the brand concept,production technique and marketing model,implanted film and product placement are unmarched with excellent micro film advertisings. |
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| Keywords: | new media micro movie advertisement mode innovation the audience marketing communications brand concept advertising creative advertising |
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