| 偶像崇拜与时尚商品营销 |
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| 引用本文： | 高小华,曾晓林.偶像崇拜与时尚商品营销[J].韶关学院学报,2004,25(2):65-67. |
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| 作者姓名： | 高小华 曾晓林 |
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| 作者单位： | 1. 赣南师范学院,工商管理系,341000
2. 赣南师范学院,政法系,341000 |
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| 基金项目： | 赣南师范学院基金项目(200219) |
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| 摘 要： | 偶像崇拜而产生“易感人群”，在偶像崇拜与时尚商品消费之间具有紧密的接触点，企业利用偶像崇拜对偶像的注意力、选择恰当的偶像作为产品代言人，使时尚商品营销借风行船，是时尚商品营销的制胜法宝。
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| 关 键 词： | 偶像崇拜 时尚商品 易感人群 代言人 |
| 文章编号： | 1007-5348(2004)02-0065-03 |
| 修稿时间： | 2003年12月14 |
Idolatry and Fashion Commodity Marketing and Management |
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| GAO Xiao-hua,ZENG Xiao-lin.Idolatry and Fashion Commodity Marketing and Management[J].Journal of Shaoguan University(Social Science Edition),2004,25(2):65-67. |
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| Authors: | GAO Xiao-hua ZENG Xiao-lin |
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| Abstract: | This paper traces the roots of idolatry and three attributes of idolatry, analyses the group of people who can be easily affected by idols, establishes strong relations between fashion and idolatry, sums up several guidelines on applying idolatry for fashion goods marketing, and risks for the marketers to avoid. The author exemplifies the fact that it is a magic weapon for the fashion goods marketers if they make good use of the susceptible crowd' s attention to the idols. |
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| Keywords: | idolatry fashion commodity susceptible crowd spokesmen |
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