珠三角地区乡村旅游客源的市场结构特征

通过调查及数据统计，对珠三角地区乡村旅游客源市场的地域结构和游客特征进行分析，结果显示，该地区乡村旅游客源市场在地域上相对集中，市场稳定，游客群体以收入和文化程度都较高的中青工薪阶层为主.珠三角乡村旅游在今后的发展中，需要优化保持珠三角主体市场，重点拓展粤东西北和港澳台入境客源市场，合理发展其他省份和地区潜在市场.同时，要注重企业上班族、公职人员、求学学生、中产阶层以及离退休职工这5大细分市场的开发.

Characteristics of Rural Tourism Market Structure in Pearl River Delta

Some statistical data from survey are used to analyze the regional structure of tourist market and the characteristics of tourists.It is concluded that the source of tourists are geographically centralized,and the number of tourist is relatively stable.The primary tourist source markets are composed of the middle-aged and the young wage earners whose income and education levels are high.For the future development of rural tourism in Pearl River Delta,it is necessary to enhance the key market in the Pearl River Delta;to expand tourist market in the east,west and north of Guangdong,Hong Kong,Macao and Taiwan;and to exploit the potential markets in other provinces and areas.Meanwhile,attention must be paid to the development of the five key market segments which are constituted by office workers,officers,students,middle class and retired workers.