| 革命老区居民参与旅游扶贫的行为意向研究 |
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| 引用本文： | 沈克,王文超,郭文茹.革命老区居民参与旅游扶贫的行为意向研究[J].信阳师范学院学报(自然科学版),2019(3):409-414. |
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| 作者姓名： | 沈克 王文超 郭文茹 |
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| 作者单位： | 信阳农林学院旅游管理学院;河南财经政法大学工商管理学院;浙江工商大学旅游与城乡规划学院 |
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| 摘 要： | 以河南省4个县级革命老区为研究对象,在计划行为理论(TPB)的基础上,构建了居民参与旅游扶贫意愿的理论模型,并运用结构方程对模型进行检验.结果表明:(1)主观规范、感知行为控制和脱贫欲望直接影响参与旅游扶贫的行为意向;(2)行为态度通过中介变量脱贫欲望间接影响行为意向;(3)行为意向影响参与行为;(4)感知行为控制和脱贫欲望是驱动行为意向的重要因素.
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| 关 键 词： | 革命老区 旅游扶贫 计划行为理论 脱贫欲望 |
Research on Old Revolutionary Base Area Residents' Willingness about Participating in Pro-poor Tourism |
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| Institution: | ,School of Tourism Management,Xinyang College of Agriculture and Forestry,School of Business Administration,Henan University of Economics and Law,School of Tourism and Urban-rural Planning,Zhejiang Gongshang University |
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| Abstract: | Taking the old revolutionary base areas of four counties in Henan province as the research area,based on the theory of planned behavior(TPB),the theoretical model of residents' willingness to participate in poverty alleviation through tourism was constructed and tested by using structural equation.The results show that:(1) Subjective norms,perceived behavior control and desire of overcoming poverty directly affect the behavior intention of participating in tourism poverty alleviation.(2) Behavior attitude indirectly influences behavior intention through the desire of overcoming poverty through intermediary variables.(3) Behavior intention affects participation behavior.(4) Perceived behavior control and desire of overcoming poverty are important factors driving behavior intention. |
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| Keywords: | old revolutionary base area pro-poor tourism the theory of planned behavior desire of overcoming poverty |
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