企业营销中的危机管理

营销危机是指企业营销活动中的突发性、偶然性事件,它对企业具有极强的杀伤力和破坏力.企业要加强对营销危机的管理:一,危机管理重在预防;二,在处理营销危机时,应积极主动、态度诚恳,处理措施和过程要权威公正;三,既要堵塞漏洞、化解危机,还要进一步提升企业管理层次,树立企业良好形象.

Crisis Management in Marketing

Marketing crises mean sudden and accidental incidents that are of great destructivity to enterprises marketing. Enterprises should strengthen the management of such crises. Prevention is the key. Faced with crises, enterprises should be active and sincere in attitude, and powerful and fair in measure and process, not only to stop and lessen the crises, but also to upgrade the level of management and to establish a good image of business.