| 论形象识别系统与学校品牌战略 |
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| 引用本文： | 郑建耸.论形象识别系统与学校品牌战略[J].江苏技术师范学院学报,2006,12(5):96-98. |
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| 作者姓名： | 郑建耸 |
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| 作者单位： | 常州工程职业技术学院宣传部 江苏常州213164 |
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| 摘 要： | 在高职院校发展过程中,运用大学形象识别系统加快学校品牌建设十分必要。视觉识别子系统用美术手法将品牌文化直观、形象地传递给大众,应以规范化、制度化、全员化的方式推进实施。
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| 关 键 词： | 高职院校 品牌战略 视觉识别子系统 |
| 收稿时间： | 2006-05-29 |
| 修稿时间： | 2006-09-25 |
On Identity System and College Brand Strategy |
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| ZHENG Jian-song.On Identity System and College Brand Strategy[J].Journal of Jiangsu Teachers University of Technology,2006,12(5):96-98. |
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| Authors: | ZHENG Jian-song |
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| Institution: | Department of Publicity, Changzhou Institute of Engineering Technology, Changzhou 213164,China |
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| Abstract: | During the development of higher vocational college,it is necessary to use University Identity System(UIS)to speed up the construction of the college brand.Visual Identity Sub-System vividly passes the brand culture to the public in an aesthetical way.It should be carried out regularly,systematically and entirely. |
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| Keywords: | higher vocational college brand strategy Visual Identity Sub-System |
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