| 多模态话语协同作用在视频广告中的体现 |
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| 引用本文： | 刘晓琳.多模态话语协同作用在视频广告中的体现[J].长春师范学院学报,2011(9):127-129. |
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| 作者姓名： | 刘晓琳 |
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| 作者单位： | 哈尔滨工程大学外语系; |
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| 基金项目： | 中央高校基本科研业务费专项资金项目(HEUCF111206) |
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| 摘 要： | 图像分析理论是Kress&Leeuwen于1996年以韩礼德的功能语法理论为基础建立起来的。利用图像理论来分析视频广告的多模态话语不同模态和媒体之间的关系,可以了解不同模态之间是如何相互作用、互相协作,在一个多模态语篇中共同实现所要表达的意义的。
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| 关 键 词： | 多模态话语 协同 视频广告 |
The Synergy of Multimodal Discourse and Its Realization in a Visual Advertisement |
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| LIU Xiao-lin.The Synergy of Multimodal Discourse and Its Realization in a Visual Advertisement[J].Journal of Changchun Teachers College,2011(9):127-129. |
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| Authors: | LIU Xiao-lin |
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| Institution: | LIU Xiao-lin(Foreign Languages Department of Harbin Engineering University,Harbin 150001,China) |
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| Abstract: | The theory of visual analysis is created by Kress & Leeuwen in 1996 based on Halliday's Functional Linguistics.The theory can help to analyze the different types of media and modes and the relation between them in a visual advertisement,and how the different modes cooperate with each other to realize the expressed meaning in a multimodal discourse. |
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| Keywords: | multimodal discourse synergy visual advertisement |
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