| 企业服务竞争浅析 |
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| 引用本文： | 孙波. 企业服务竞争浅析[J]. 科技情报开发与经济, 2004, 14(1): 85-86 |
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| 作者姓名： | 孙波 |
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| 作者单位： | 职于山西省科技发展战略研究,山西太原,030002 |
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| 摘 要： | 企业以追求经济效益为目的。面对信息业的高度发展，技术优势已不再是获得高额利润的惟一途径。先进的生产力一旦为不同的企业所共有，技术优势在市场竞争中常常显得苍白无力；而只有服务是一个永久常新的课题。优质的服务不但可以为企业赢得利润，而且可以为企业赢得广泛的市场，塑造企业形象，创建企业品牌。企业亦必须增强服务意识。
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| 关 键 词： | 企业 服务竞争 企业文化 服务壁垒 |
| 文章编号： | 1005-6033(2004)01-0085-02 |
| 修稿时间： | 2003-12-09 |
Service Competition among Enterprises |
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| SUN Bo. Service Competition among Enterprises[J]. Sci-Tech Information Development & Economy, 2004, 14(1): 85-86 |
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| Authors: | SUN Bo |
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| Abstract: | The enterprises maximize their economic profit. Facing the high-spe ed development of the information trade, the technical superiority is no longer the only channel to get the plum. Once the different environments possess the ad vanced productivity commonly, the technical superiority will look to be feeble, and only the service will be an evernew topic. The quality service can win the p rofit, but also the vast market for enterprises, mould the image of the enterpri se, and create the brand of enterprise. Enterprise must strengthen its service c onsciousness. |
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| Keywords: | enterprise service competition enterprise culture service rampar t |
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