| 关于煤炭企业实施绿色营销的思考 |
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| 引用本文： | 戴春山.关于煤炭企业实施绿色营销的思考[J].太原科技,2007,164(9):11-12. |
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| 作者姓名： | 戴春山 |
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| 作者单位： | 中国矿业大学,江苏,徐州221009;徐州师范大学,江苏徐州221009 |
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| 摘 要： | 阐述了绿色营销的含义，认为实施绿色营销是煤炭企业发展的必由之路，是煤炭企业生存和发展的动力，并提出实施绿色营销的具体策略。
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| 关 键 词： | 煤炭 煤炭企业 绿色营销 |
| 文章编号： | 1006-4877（2007）09-0011-02 |
| 收稿时间： | 2007-08-13 |
| 修稿时间： | 2007-08-132007-08-16 |
The Implementation of Green Marketing in the Coal Enterprises |
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| Dai Chunshan.The Implementation of Green Marketing in the Coal Enterprises[J].Taiyuan Science and Technology,2007,164(9):11-12. |
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| Authors: | Dai Chunshan |
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| Institution: | Dai Chunshan |
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| Abstract: | This paper described the meaning of green marketing, considered that the implementation of green marketing was the way and the driving force for the development of coal enterprises, the specific strategies of green marketing were put forward. |
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| Keywords: | coal coal enterprises green marketing |
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