| 房地产住宅市场竞争战略的博弈分析 |
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| 引用本文： | 刘安英 仲维清. 房地产住宅市场竞争战略的博弈分析[J]. 科学技术与工程, 2006, 6(16): 2595-2597 |
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| 作者姓名： | 刘安英 仲维清 |
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| 作者单位： | 辽宁工程技术大学,葫芦岛,125105;辽宁工程技术大学,阜新,123000 |
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| 摘 要： | 分析了房地产住宅行业的行业特征，运用古诺博弈证明了在房地产住宅市场实行产量较量的低效率，运用贝特兰博弈论证了在房地产住宅市场上进行价格较量的恶性均衡。指出在房地产住宅市场中产量较量和价格较量是不可行的，同时也证实了合作的优势。提出差异化战略与市场弥隙战略，以期指导房地产企业竞争战略的选择。
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| 关 键 词： | 博弈 差异化 市场弥隙战略 |
| 文章编号： | 1671-1815（2006）16-2595-03 |
| 收稿时间： | 2006-04-11 |
| 修稿时间： | 2006-04-11 |
Analysis of the Competition Strategy on the Market of Real Estate by Using Game Theory |
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| LIU Anying,ZHONG Weiqing. Analysis of the Competition Strategy on the Market of Real Estate by Using Game Theory[J]. Science Technology and Engineering, 2006, 6(16): 2595-2597 |
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| Authors: | LIU Anying ZHONG Weiqing |
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| Abstract: | The profession characteristic of the real estate housing profession is described. Low efficiency of quantity competition in the market of real estate is proved by using Cournot model. Malignant balance of price competition in the market of real estate is proved through Bertrand model. The error of quantity competition and price competition is pointed out in the market of real estate and the advantage of cooperation is proved. Difference strategy and niche strategy are recommended to instruct the enterprise to choose the competition strategy. |
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| Keywords: | game theory difference niche strategy |
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