| 试论网络视频在体育广告中的应用 |
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| 引用本文： | 张羽琳.试论网络视频在体育广告中的应用[J].芜湖职业技术学院学报,2009,11(2):88-90. |
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| 作者姓名： | 张羽琳 |
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| 作者单位： | 广州体育学院,广东,广州,510500 |
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| 摘 要： | 网络视频已经成为体育广告的新载体。网络视频广告具有感官性强、受关注程度较高、受众态度友善、传播范围广、可重复、可检索、交互性强、便于统计评估、制作方便、成本低的优势。但我国的网络视频体育广告还不够成熟,我们只有在广告内容、广告形式、效果检测、视频格式方面加以改进提高,才能使网络视频成为体育广告客户进行市场推广和树立品牌的有效手段。
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| 关 键 词： | 体育广告 网络视频 优势 局限 对策 |
Research on Online Videos for Sports Advertising |
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| ZHANG Yu-Lin.Research on Online Videos for Sports Advertising[J].Journal of Wuhu Vocational Institute of Technology,2009,11(2):88-90. |
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| Authors: | ZHANG Yu-Lin |
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| Institution: | ZHANG Yu-Lin |
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| Abstract: | More and more online video have been new carriers of sports advertising.The type of sports advertising possesses many advantages such as high sensory quality,direct interaction,measurability,repeatability,wide spreading scope,high flexibility,high efficiency and low cost.But on the other hand in China current online sports advertising videos still have some limitations.Only by promoting its content,form,effect evaluation and video format,can we make it an effective means by which sports advertising customers explore the market and set up their brands.. |
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| Keywords: | sport advertising online video advantage limitation countermeasure |
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