| SWOT营销战略分析模型 |
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| 引用本文： | 王秉安,甘健胜.SWOT营销战略分析模型[J].系统工程理论与实践,1995,15(12):34-40. |
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| 作者姓名： | 王秉安 甘健胜 |
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| 作者单位： | 福建经济管理干部学院 |
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| 摘 要： | 本文采用定性分析与定量分析相结合, 运用德尔菲法、矢量、梯度、极坐标及四半维坐标系等数学工具, 提出优势、劣势、机会、威胁力度以及战略强应、战略强度系数等概念, 构造一个SWOT营销战略分析的定量模型, 使营销战略分析科学化。
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| 关 键 词： | 营销战略 SWOT 定量模型 |
| 收稿时间： | 1994-07-30 |
An Analytical SWOT Model of Marketing Strategies |
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| Wang Bingan,Gan Jiansheng.An Analytical SWOT Model of Marketing Strategies[J].Systems Engineering —Theory & Practice,1995,15(12):34-40. |
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| Authors: | Wang Bingan Gan Jiansheng |
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| Institution: | Fujian Institute of Economics and Management,Fuzhou 350003 |
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| Abstract: | By combination of a Delphi,a 4-semi demension axes,vectors and other mathematic instruments and by comparasion with a suggested marketing strategy chart,a systematic model is constructed to carry out SWOT analysis,which is the most fundamental matter of marketing strate- gic decision and which could only be done by experiences and subjective judgement before. |
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