| 基于文化创意的武术文化景观品牌化战略研究 |
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| 引用本文： | 陈麦池.基于文化创意的武术文化景观品牌化战略研究[J].首都师范大学学报(自然科学版),2014(1):44-49. |
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| 作者姓名： | 陈麦池 |
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| 作者单位： | 安徽工业大学外国语学院,安徽马鞍山243032 |
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| 摘 要： | 综合运用民族传统体育学、武术传播学、营销学、文化地理学、文化学等学科,通过文化创意视角,理论整合武术文化景观的品牌化这一综合现实问题.对武术文化景观体系实现品牌化战略,必须强化和整合武术文化遗产保护与景观开发、武术文化节事传播与演艺营销、武术文化旅游地与大众休闲形象塑造等系统工程.
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| 关 键 词： | 武术 文化景观 文化创意 品牌化 旅游地形象. |
Branding Wushu Cultural Landscapes from the Cultural Creativity Perspective： A Research Design |
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| Chen Maichi.Branding Wushu Cultural Landscapes from the Cultural Creativity Perspective： A Research Design[J].Journal of Capital Normal University(Natural Science Edition),2014(1):44-49. |
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| Authors: | Chen Maichi |
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| Institution: | Chen Maichi (Foreign Language School, Anhui University of Technology, Ma＇ anshan 243032, Anhui, China) |
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| Abstract: | Comprehensive use of the Ethnic Traditional Sports, Martial Arts Communication Studies, Marketing, cultural geography, culture, science and other disciplines, the real problem of the brand of martial arts and cultural landscape through the cultural and creative perspective, the theory of integration. Of Wushu cultural landscape system brand strategy, must strengthen and integrate martial arts cultural heritage protection and landscape development, martial arts cultural festival dissemination and marketing of the performing arts, martial arts for cultural tourism and public leisure image building systems engineering. |
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| Keywords: | Wushu cultural landscape cultural creativity branding tourism destination image（TDI） |
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