| 论高职院校《汽车营销学》课程的教学 |
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| 引用本文： | 张燕.论高职院校《汽车营销学》课程的教学[J].新余高专学报,2013,18(3):136-137. |
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| 作者姓名： | 张燕 |
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| 作者单位： | 安徽国防科技职业学院机电工程系,安徽六安,237011 |
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| 摘 要： | 《汽车营销学》是汽车技术服务与营销专业一门核心课程,也是汽车专业群的一门重要课程。为了适应市场对高素质应用型人才需求,通过改变传统观念,对课程的教学内容、教学方法等进行了适当的改革,使学生的学习积极性、综合应用能力得到提高。
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| 关 键 词： | 汽车营销学 理论教学 实践教学 改革 |
On the teaching of higher vocational college course of Automobile Marketing |
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| ZHANG Yan.On the teaching of higher vocational college course of Automobile Marketing[J].Journal of XinYu College,2013,18(3):136-137. |
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| Authors: | ZHANG Yan |
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| Institution: | ZHANG Yan (Anhui National Defense Vocational College, Luan 237011 China) |
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| Abstract: | Automobile Marketing is the core course of automobile technology service and marketing profession as well as an important course of professional automotive group. To meet the market＇s requirements for the high - quality application - oriented talents, we change the traditional ideas and reform the course content and teaching methods to improve students＂ initiative of learning and compre- hensive application ability. |
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| Keywords: | Automobile Marketing theory of teaching practice teaching reform |
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