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| 以男性凝视理论浅析广告中的女性形象 | |
| 引用本文： | 李允超. 以男性凝视理论浅析广告中的女性形象[J]. 新余高专学报, 2013, 18(1): 30-31,67 |
| 作者姓名： | 李允超 |
| 作者单位： | 江苏师范大学文学院,江苏 徐州,221116 |
| 摘 要： | 当代社会被广告信息包围,广告信息由一个个具体可感的广告形象承载和传递。广告形象中的女性形象可以说是最受受众青睐的。以性别批评中的男性凝视理论,对我国广告作品中的女性形象及这种现象背后的原因进行分析,探讨了广告中的女性形象是怎样反映当前社会生活和如何影响受众的主体建构的。 |
| 关 键 词： | 男性凝视 广告形象 女性形象 |
Analysis of female images in advertisements with the male gaze theory |
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| LI Yun-chao. Analysis of female images in advertisements with the male gaze theory[J]. Journal of XinYu College, 2013, 18(1): 30-31,67 | |
| Authors: | LI Yun-chao |
| Affiliation: | LI Yun - chao (Jiangsu Normal University, Xuzhou 221116 China) |
| Abstract: | The contemporary society is an information society surrounded by advertising messages. And advertising message is carried and transmitted by specific advertising images. Advertising images of women are most popular with the audience. In this paper, with the male gaze gender criticism theory of the advertising works, analyses the female images and the causes behind them and attempts to look into how the advertising images of women reflect the current social life and influence the construction of the main body of the audience. |
| Keywords: | male gaze advertising image female images |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |