商标译"雅"漫谈

商标是企业宣传和推销产品的有效途径之一。商标翻译对于商品在本土以外的销售情况起着举足轻重的作用。商标是语言文字和民族文化的统一体,在商标翻译过程中,既要灵活运用各种翻译方法使商标的译名在语言上做到好读、好听、好看,做到音、形、义的完美统一;又要在文化传递过程中符合民族心理,并达到一定的审美效果。只有字意俱佳,文化内容文明优美,商标翻译才能到达“雅”境。

Elegant Translation of Brand Names

A brand is an effective way for advertising and promoting products by enterprises.Brand translation has a great influence on selling products abroad.By using different kinds of translation skills,a brand name,as a combination of both language and culture,should be attractive in reading,listening and understanding when translated.With an excellent combination of sound,word,connotation and appropriate transmission of cultural messages,brands could be translated elegantly.