香烟包装艺术设计表现手法和特征的探讨

香烟的包装艺术设计都是围绕实现商品的价值来表现的.采用文献法和对比研究法,研究香烟的包装艺术设计表现手法和色彩的设计特征,分析名牌香烟的设计特点.认为香烟包装艺术设计主要有传统艺术和现代艺术表现手法两大类.香烟包装色彩的艺术设计,主要体现视觉捕捉艺术设计特征;不同民族、国家对色彩选择的特征;不同人群和个性对色彩选择的特征.提出香烟包装艺术设计在传统艺术表现手法的基础上更多的运用现代或超前的艺术表现手法,是香烟包装艺术设计的发展方向.

A Discussion on Expressive Technique and Feature of Cigarette's Packaging Art Design

Cigarette's packaging art design realizes the value on the merchandise.Applying the document and contrastive research methods,this paper studies the expressive techniques of the cignrette's packaging art design and the characteristics of color design,and analyzes the design features of the well-known brand cigarettes.The cigarette's packaging design is mainly classified into traditional and modern expressive techniques.The art design of cigarette's packaging reflects the features of visual catching art design,the color choice of different people and nations as well as the color choice of distinctive groups and individuals.It is the development direction of cigarette's packaging art design to use more modern and advanced art expressive techniques on the basis of traditional art expressive technique.