| 浅谈客户关系管理中的客户识别 |
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| 引用本文： | 沈秀梅.浅谈客户关系管理中的客户识别[J].科技情报开发与经济,2008,18(36):138-140. |
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| 作者姓名： | 沈秀梅 |
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| 作者单位： | 南京工业职业技术学院,江苏,南京,210046 |
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| 基金项目： | 南京工业职业技术学院2008年度青年科研基金立项项目(CRM新型理论框架下客户识别系统的研究,项目编码QK08-05-03) |
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| 摘 要： | 提出了客户识别这一新的概念，并阐释了它的内涵，分析了客户识别对客户关系管理中客户保持和客户获取的意义，提出了客户关系管理中客户识别的步骤与方法。
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| 关 键 词： | 客户关系管理 客户识别 客户生命周期 |
Talking about the Customer Cognition in the Customer Relationship Management |
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| SHEN Xiu-mei.Talking about the Customer Cognition in the Customer Relationship Management[J].Sci-Tech Information Development & Economy,2008,18(36):138-140. |
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| Authors: | SHEN Xiu-mei |
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| Institution: | SHEN Xiu-mei |
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| Abstract: | This paper advance a new concept of customer cognition,expounds its connotation,analyzes the significance of customer cognition on customer retention and acquiring in the customer relationship management,and advances the steps and methods of customer cognition in the customer relationship management. |
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| Keywords: | customer relationship management custom cognition customer lifecycle |
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