| 基于SWOT分析的胶南蓝莓产业发展战略 |
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| 引用本文： | 刘俊,韩燕红,吕春霞. 基于SWOT分析的胶南蓝莓产业发展战略[J]. 重庆工商大学学报(自然科学版), 2010, 24(2): 57-60 |
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| 作者姓名： | 刘俊 韩燕红 吕春霞 |
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| 作者单位： | [1]中国海洋大学,山东青岛266071 [2]胶南市农业局,山东胶南266400 |
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| 摘 要： | 通过SWOT分析，指出胶南蓝莓产业具有广阔的市场发展空间、替代品威胁小等机会，具有得天独厚的自然条件、良好的产业发展格局、技术力量雄厚等优势，以及人才队伍难以保持长期稳定、企业融资渠道不畅等劣势，面临加工行业尚未形成、产业投入缺乏信心、行业未来竞争激烈等威胁。在此基础上，提出其发展战略：优化产业布局，加大政策扶持力度，发挥龙头企业带动作用，加强专业人才培养。
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| 关 键 词： | 蓝莓产业 SWOT分析 发展战略 |
Development Strategy for the Blue Berry Industry of Jiaonan Based on SWOT Analysis |
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| LIU Jun,HAN Yan-hong,LV Chun-xia. Development Strategy for the Blue Berry Industry of Jiaonan Based on SWOT Analysis[J]. Journal of Chongqing Technology and Business University:Natural Science Edition, 2010, 24(2): 57-60 |
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| Authors: | LIU Jun HAN Yan-hong LV Chun-xia |
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| Affiliation: | 1.Ocean University of China;Qingdao 266071;China;2.Bureau of Agriculture of Jiaonan City;Jiaonan 266400;China |
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| Abstract: | Througn SWOT analysis,this paper points out that blue berry industry in Jiaonan has the opportunity of vast market-developing space and faces fewer rival industries,the advantages of advantaged natural conditions,favorable industrial development situation and strong force of technology,and the disadvantages of instable talents team and unfavorable financing tunnels,etc.,and faces threats such as premature processing industry,lack of confidence in industrial investment,more fierce future business competition... |
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| Keywords: | blue berry industry SWOT analysis development strategy |
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