| 国内校园电子商务研究述评 |
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| 引用本文： | 方兴林.国内校园电子商务研究述评[J].聊城大学学报(自然科学版),2012,25(2):79-82. |
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| 作者姓名： | 方兴林 |
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| 作者单位： | 黄山学院经济管理学院,安徽黄山,245041 |
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| 基金项目： | 安徽省特色专业项目，黄山学院特色专业项目 |
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| 摘 要： | 校园电子商务是电子商务的市场细分,已经越来越受到国内高校的重视并已开始尝试开展校园电子商务.本文分析了国内近年来校园电子商务研究现状,着重评述了当前校园电子商务研究的几个方面:高校校园发展电子商务的优越性、存在的瓶颈问题、校园电子商务的作用以及未来发展趋势,以期能够对相关的研究工作和实践活动提供参考依据.
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| 关 键 词： | 校园电子商务 优势 问题 作用 发展趋势 |
A Review of Research on Campus Electronic Commerce of China |
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| FANG Xing-lin.A Review of Research on Campus Electronic Commerce of China[J].Journal of Liaocheng University:Natural Science Edition,2012,25(2):79-82. |
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| Authors: | FANG Xing-lin |
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| Institution: | FANG Xing-lin(School of Economics and Management,Huangshan University,Huangshan 245041,China) |
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| Abstract: | The campus electronic commerce is the market segmentation of electronic commerce,and it will be more and more important to some universities in China,so a few of universities try to carry out it.The paper,while reviewing the present situation of research on campus electronic commerce,emphatically comments on the following aspects:the superiority,bottleneck problems,the effect and the development tendency to provide reference for the further research and application in relevant fields. |
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| Keywords: | campus electronic commerce superiority problems effect development tendency |
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